pyramid to dna

For there are three types of intelligence


bbx one understands on its own

Peter Drucker is THE prime example

A political/social ecologist

“Drucker belonged to the church of results” … continue

“Peter was an original thinker, a self-created, one-of-a-kind individual
who comes along every two or three centuries. …

He was an indefatigable observer of human nature
and the interaction of human beings
with one another
and with circumstances” — Bob Buford


Walter Bagehot is also a good example


bbx the second discerns what others understand


Who are these others and how broad or narrow is their worldview?

“I have known many people who are
very clever indeed within their own fields
(even winning #Nobel prizes)
but not especially ‘wise
outside their own fields of study.” — EDB

The patterning system of the mind

The Intelligence Trap

Management and the World's Work

Young people not knowing how to connect their knowledge

Connect, only connect

Managing the boss

Practical thinking

Executive realities
unless executives work at becoming effective,
the realities of their situation
will push them into futility



bbx the third neither understands by itself nor through the intelligence of others



bbx the first kind ↑ is most excellent

bbx the second excellent

bbx the third useless



The Prince  by Niccolò Machiavelli




Executive styles


Finding Your Role


Intelligence, information, thinking


Try a page search for the word “role” on …
The MEMO THEY don't want you to see




(naming) People behaviors


In order to make concrete the values of the positive revolution we need to name categories of behaviour.

Once we have these named categories we can talk about them and think about them.

We can set up nine categories of behaviour.

People who show a certain type of behaviour can be perceived as being in one of these categories.

There are four positive, four negative and one neutral category.


Why bother?


When organizations are faced with
difficult people decisions
they have to rely on their perceptions


People decisions
are the real control of an organization



CATEGORY ONE: Behaviour that is constructive but also very effective.


The effective part is very important.

A person who is a leader and organizer.

Taken all together this is a person who can make things happen in a positive and constructive way.


Getting the RIGHT things DONE


Executive realities !!!!! —
unless executives work at becoming effective,
the realities of their situation
will push them into futility


Because of these qualities this is a person who contributes.

If a person has all these qualities but is not in a position to contribute at this moment, we might say ‘potential category one’.

sidebar ↓

Executive Effectiveness

“Men of high effectiveness are conspicuous by their absence in executive jobs.

High intelligence is common enough among executives.

The Intelligence Trap

Imagination is far from rare.

The level of knowledge tends to be high.

But there seems to be little correlation between a man’s effectiveness and his intelligence, his imagination, or his knowledge.

Brilliant men are often strikingly ineffectual; they fail to realize that the brilliant insight is not by itself achievement.

They never have learned that insights become effectiveness only through hard systematic work.

Conversely, in every organization there are some highly effective plodders.

While others rush around in the frenzy and busyness which very bright people so often confuse with ‘creativity,’ the plodder puts one foot in front of the other and gets there first, like the tortoise in the old fable.”

“Follow effective action with quiet reflection.

From the quiet reflection will come even more effective action.” — Peter Drucker

“The last twenty years have been very unsettling.

Executives really don’t understand the world they live in” — PFD Forbes

Find “contribution” in What do you want to be remembered for?



CATEGORY TWO: This is a person who is actually contributing a great deal at this moment.

Such a person may have none of the qualities of category one but nevertheless is contributing.

For example, a rich man who has inherited money may give a lot of money to help the poor.

A talented artist may use his or her talents to contribute to society.

A famous sports star may use his or her talents to contribute.

The contribution is great but the qualities of category one are not present.



CATEGORY THREE: This is someone who is hardworking, cooperative, helpful and also effective.

The difference between category one and category three is that in category one there are also the qualities of leadership, organizing ability and constructive initiative.

Someone in category three might be very good in a project team or when the task has been defined for him or her.



CATEGORY FOUR: This person is positive, agreeable, pleasant and cheerful.

This person does the job he or she is doing just well enough.

This person is nice to have around but is not very effective.



CATEGORY FIVE: Behaviour that is neutral, behaviour that is passive.

You cannot say anything positive about this person but you cannot say anything negative either.

A person who is apathetic and content to drift from moment to moment with no sense of involvement and no sense of control over destiny.

This is the neutral category.



CATEGORY SIX: This behaviour is critical, negative and destructive.

The person may be highly intelligent but uses that intelligence not to build but to destroy.

In a group this person does not make proposals but attacks the proposals of others.

In attitude this person may be gloomy or depressed or may not.

Some negative people enjoy being negative so much that they are not gloomy.

Category six people still believe that negativity is the best way towards progress.



CATEGORY SEVEN: Behaviour that is totally selfish.

Behaviour that is exploitative or corrupt.

There is a wide range of behaviour from simple selfishness to extreme corruption.

This person is not seeking to hurt others and may be within the law.

The characteristic of category seven behaviour is that it is totally selfish.

Category seven behaviour is the exact opposite of contribution.



CATEGORY EIGHT: This is the behaviour of the bully.

This is the behaviour of the person who seeks to get what he or she wants by demanding it from others.

The category eight person uses force to get his or her own way.

Both category seven and category eight people may be exploiters but in the case of category eight it is a deliberate exploitation of other people and the use of force to achieve that.



CATEGORY NINE: This is the behaviour of the outlaw.

This is the behaviour of the person who has no respect at all for other people or the rights of other people.

This is the criminal who has no conscience and no morals.

This is the sort of person who would murder for a small sum of money.

Note that category eight people may acknowledge the rights of others but are capable of infringing those rights from time to time.

Category nine people acknowledge no rights at all except their own intentions.




In time there may arise a name for each category.

For example the behaviour of category seven is parasitic so we might call such people ‘cockroaches’.

The behaviour of category six is to draw their energy from others so we might call them ‘ticks’ or ‘leeches’ that live on the blood they suck.

There could be competitions for people to find the best names for these categories.

We can use the categories right away without special names.

‘He’s a category four person.

He is nice enough but he won’t get anything done.’

‘He is not really category one.

He does contribute but that is because of his position, not his constructive energy.

He is more category two—but that is very valuable.’

‘I have heard that he is definitely category seven so we shall have to keep an eye on him.’

‘You would not think so to look at her, she is so small and frail, but she is definitely category one.’

‘We need to find a lot more category three people in order to get this project moving.

We are not short of ideas but we need action.’

‘Don’t invite her—she is pure category six.’

Once the categories are there we can use them to praise and reward behaviour.

We can use them to encourage behaviour because if someone knows that he or she is regarded as being in a certain category then that person will try to live up to a good image.

We can use the categories to blame people and to point out to them their failings.

We can use the categories to let people know what other people feel about them.

We can use the categories to encourage people to try to move upwards out of the category in which they are placed.

In moving upwards you do not have to move only to the category above.

For example, a category six person could jump to category three immediately.

The categories provide a language in which the members of the positive revolution can value the behaviour of other people.

It is important to make clear that the person is not locked into the category forever.

These are categories of behaviour, not of character.

So we should really say: ‘You behave like a category six person.’

There is always the option of change.

If a person shows no inclination to change then we perceive that person as within his or her category and treat that person accordingly.

By virtue of their positions teachers, doctors and journalists could be category two people because they are in a position to make significant contributions.

But a teacher may be category four or even category five.

Many journalists are category six.

The heroes and villains of the positive revolution are defined according to the values of the categories.

So people who are selfish are villains.

People who are constructive and effective are heroes.

The vices and virtues of the positive revolution are also defined by the categories taken together with the basic principles.

Being negative is a vice, so is being passive and apathetic (even though this is neutral on the category list).

Being effective is a virtue.

Being positive is a virtue but not as high a virtue as being positive and also effective.

A person need not be entirely within a category.

For example, you might say: ‘Sometimes he shows category eight behaviour.’ In this way the categories also become adjectives.

Could there be more categories?

Yes, and in time there may be.

For the moment it is enough to become familiar with nine.

Handbook For The Positive Revolution
Edward de Bono