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The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

Amazon link: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards

50Lists Credo:

TAKE CHARGE OF YOUR LIFE! (Life-Time Investments & Peter Drucker's : Managing Oneself)

5O Lists: Series Introduction:

We aren't knocking Dilbert. Who would dare? But we do believe that work can be cool. THAT THE WORK MATTERS. -Tom Peters

Work—yours and mine—as we know it today will be reinvented in the next ten years. It's as simple as that. And as profound. Here's why...

The tough old union militant remembers. In 1970 (not exactly an eon ago) it took 108 guys some five days to unload a ship full of timber And now? Container daze: eight guys... one day.

It happened on the farm when the thresher came along. It happened in the distribution center when the forklift arrived. And it happened dockside.

But, hey, it's the new millennium. Ninety-plus percent of us—even in so-called "manufacturing" companies—work at white collar jobs. Fact: We haven't touched—or really even bothered with—white collar productivity. Never Until now...

It's a brand-new ballgame. THE WHITE COLLAR REVOLUTION IS ON! The accounting "shop" is coming under the same productivity searchlight that those docks did. And we think we have an inkling of what the new rules will be.

The revolution: Information systems. Information technology. Enterprise Resource Planning systems. Intranets.

Knowledge-capital-management schemes. Enterprise Customer Management. The Web. Globalization. Global deregulation. Etc. Etc. All fueling a—no hype—once every 100, 200, 500 (?) years revolution.

  • Contents
    • 5O Lists: Credo
    • 5O Lists: Series Introduction
    • Introduction
      • The Web.
      • Cool—Beyond—Belief.
      • The Larger Picture: The "Model"
      • Brief User's Guide
    • the brand you 50
    • 1 It's Up To You And You Alone
    • 1a. When Was The Last Time You Asked: What Do I Want To Be?
    • 2. You've Gotta! Finally: It's The White Collar Revolution!
    • 3. Answer (My Best) (My Only?) To The "White Collar Revolution: Brand Yourself
    • 3a. Holy toledo! Brand you magnified. What if we each had personal "market cap"?
    • 4. Start Now: Use Some Subset Of These Four—Very Practical!—Brand You Assessment Tools
      • One: Make A Personal Brand Equity Evaluation
      • Two: Develop A One-Eighth (Or One-Quarter) Page Yellow Pages Ad For Brand You/Me & Co
      • Three: Create An Eight-Word Personal Positioning Statement
      • Four: How About A Bumper Sticker That Describes Your Essence?
      • The Nub
    • 4a. We Need A Snapshot!
    • 5. Forget "Job." Forget "Tasks."
    • 5a. Commit Yourself Wholeheartedly, To . . . The Project Life
    • 6. Package Yourself. Axiom: You (Me!) Are a Package
    • 7. "Inc." Yourself.
    • 8. Brand You/Me Inc. Is About What You Value
    • 9. Brand You/Me Inc. Requires a Rich Portfolio of Attributes and Skills
    • 9a. The Big Hat Rack! Another Take: Brand You Warriors Must Wear Lots Of Hats
      • Marketing
      • Product Development
      • Operations
      • Customer Service
      • Sales
      • Information Management
      • Time Management
      • Planning
      • None of the Eight Hats can be glossed over
    • 10. Ready To Play The Great Game Of Business?
    • 11. Give The World A Clear Picture Of Who You Are
    • 12. Think Job Title!
    • 13. You Are What You Do
    • 14. Message To Brand You Wannabe: Embrace Real-World Politics Of Implementation
    • 15. Turn Crappy "Little Tasks" Into Gold. (VCJ: Volunteer For Crummy Jobs.)
    • 15a. Work With What You've Got! (Damn It!) (And Make It Special.) (Damn It!)
    • 16. Master Bootstrapping
    • 17. The Brand You Nub: A Sterling Portfolio Of Wow! Projects
    • 17a. You Are The "WOW!-NESS" | Of Every Project
    • 18. Focus
    • 19. You Are Your Clients I: Think Client
    • 20. You Are Your Clients II: Obsess On Clients
    • 21. Competence. You (Me!) Have Got To Be Noticeably Good At Something
    • 22. You Are Your Rolodex I. Manage The Hell Out Of Your Community/Network!
    • 22a. Loyalty. New Loyalty. Not "Logo Loyalty." But Rolodex Loyalty. Network Loyalty. Community Loyal
    • 23. Are Your … Rolodex II. You Are As Broad/Wise As Your Collection Of Freaks!
    • 24. Design Matters! The Big Idea: You (As In Brand You) Are A Designer. Period
    • 25. Become A "Line Extension" Master
    • 26. You Are Your "Big Ideas"
    • 27. To Steer Me Inc. Through The White Water Of Change Is To Dare. Daily
    • 28. Submit To The Performance
    • 29. Bosses: Brand You Should Be Your Cup Of Tea!
    • 30. Identity!
    • 31. Remember: A Brand A "Trust Mark."
    • 32. Obsess On Your Calling Cards! It All Starts When/Where It Starts
    • 33. Build a Web Site That WOWs. (Period.)
    • 34. Join Toastmasters. You Are Your Own P.R. "Agency."
    • 35. How About Learned Optimism? Spreaders Of Gloom Are Rarely—Never!?—Successful Brand Yous
    • 36. Renew! Renew! Renew!
    • 37. Invest In Yourself. A Formal Renewal Investment Plan (R.I.P.) Is A Must!
    • 38. Whet Your Appetite. Again. Again. And Yet Again
    • 38a. Love The Plateau
    • 39. Me Inc. Needs A Great Board Of Directors
    • 40. Brand You/Me Inc. Needs A Front Line University To Call Your Own
    • 41. Never Neglect The Talent Scout Mode … Even If You Are A Junior Individual Contributor
    • 42. Make Our/My/Your "Organization—Me & Co., Brand You—Special From The Get-Go!
    • 43. Brand Yous Lead! At All Ages!
    • 44. Become A "Power Freak."
    • 45. What's Your Formal Word-Of-Mouth Marketing Plan?
    • 45a. Please Answer: Do I Really Have A "Product"?
    • 46. One Woman/Man Global Powerhouse Is Not An Oxymoron In The New Millennium
    • 47. Sell!
    • 48. Are You A "Closer"? Brand You's Have Got To "Ask For The Business."
    • 49. Brand Yous Are Dis-Loyal! (To A Particular Corporate Logo.)
    • 50. Welcome To Agent Nation
    • The Movement!

Books in this series


“The greatest danger in times of turbulence is not turbulence; it is to act with yesterday’s logic”. — Peter Drucker

The shift from manual workers who do as they are being told — either by the task or by the boss — to knowledge workers who have to manage themselves ↓ profoundly challenges social structure

Managing Oneself (PDF) is a REVOLUTION in human affairs.” … “It also requires an almost 180-degree change in the knowledge workers’ thoughts and actions from what most of us—even of the younger generation—still take for granted as the way to think and the way to act.” …

… “Managing Oneself is based on the very opposite realities: Workers are likely to outlive organizations (and therefore, employers can’t be depended on for designing your life), and the knowledge worker has mobility.” ← in a context




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