In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C. Edwards
Y-O-U CAN MAKE A DIFFERENCE!
BASH YOUR CUBICLE WALLS!
RIP UP YOUR DILBERT CARTOONS!
THE WHITE COLLAR REVOLUTION IS ON!
90 PERCENT OF OUR JOBS ARE IN JEOPARDY!
TAKE CHARGE OF YOUR LIFE! (Life-Time Investments & Peter Drucker's : Managing Oneself)
SUBVERT THE HIERARCHY!
MAKE EVERY PROJECT A WOW!
BE DISTINCT ... OR EXTINCT!
IT'S A NEW MILLENNIUM: IF NOT NOW... W-H-E-N?
We aren't knocking Dilbert. Who would dare? But we do believe that work can be cool. THAT THE WORK MATTERS. -Tom Peters
Work—yours and mine—as we know it today will be reinvented in the next ten years. It's as simple as that. And as profound. Here's why...
The tough old union militant remembers. In 1970 (not exactly an eon ago) it took 108 guys some five days to unload a ship full of timber And now? Container daze: eight guys... one day.
It happened on the farm when the thresher came along. It happened in the distribution center when the forklift arrived. And it happened dockside.
But, hey, it's the new millennium. Ninety-plus percent of us—even in so-called "manufacturing" companies—work at white collar jobs. Fact: We haven't touched—or really even bothered with—white collar productivity. Never Until now...
It's a brand-new ballgame. THE WHITE COLLAR REVOLUTION IS ON! The accounting "shop" is coming under the same productivity searchlight that those docks did. And we think we have an inkling of what the new rules will be.
The revolution: Information systems. Information technology. Enterprise Resource Planning systems. Intranets.
Knowledge-capital-management schemes. Enterprise Customer Management. The Web. Globalization. Global deregulation. Etc. Etc. All fueling a—no hype—once every 100, 200, 500 (?) years revolution.
“The greatest danger in times of turbulence is not turbulence; it is to act with yesterday’s logic”. — Peter Drucker
The shift from manual workers who do as they are being told — either by the task or by the boss — to knowledge workers who have to manage themselves ↓ profoundly challenges social structure …
“Managing Oneself (PDF) is a REVOLUTION in human affairs.” … “It also requires an almost 180-degree change in the knowledge workers’ thoughts and actions from what most of us—even of the younger generation—still take for granted as the way to think and the way to act.” …
These pages are attention directing tools for navigating a world moving relentlessly toward unimagined futures.
What’s the next effective action on the road ahead
It’s up to you to figure out what to harvest and calendarize
It may be a step forward to actively reject something (rather than just passively ignoring) and then working out a plan for coping with what you’ve rejected.
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