One-Page Proposal (by Patrick G. Riley)
Product Description
Brevity is the soul of wit.
And when it comes to business, it's the secret of success.
Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to:
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Use active, positive wording
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Compress data without losing important content
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Tactfully ask what you want
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Prioritize information, including only what's necessary
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Get the tone and voice right
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Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.
About the Author
Patrick Riley is the principal agent of Genisis Agents, an international agency representing extraordinary professors and researchers from leading universities and research institutions around the world. A longtime investor, businessman, and entrepreneur, he lives in San Francisco, CA.
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The Birth of an Idea
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The One-Page Proposal
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What Is It?
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Why One Page?
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Why One and a Half Won't Do
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What's Wrong with the Traditional Business Plan?
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What the One-Page Proposal Isn't
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When Should I Use the One-Page Proposal?
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When the One-Page Proposal Isn't Your Best Choice
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What About Expensive Production Values?
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So It's Quick to Read; Is It Quick to Write?
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The One-Page Proposal and You
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Preparation
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Be Cool, Calm, and Collected
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How to Start
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Do Some Accumulating
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Your Goal Is Complete Understanding
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Research on the Internet
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Traditional Research
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Who Gets the One-Page Proposal?
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Keeping It Personal
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What's the Deal on Your Wheeler-Dealer?
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Factor In the Opposing Team
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Fact-Checking
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Anticipate the Questions
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The Road Map-Starting to Think It Through
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Putting It All Together
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A Sample One-Page Proposal
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The Sections, Up Close
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The Sequence Is Sacrosanct
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Translating Your Knowledge into the One-Page Format
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Step 1: Sort Your Research and Thoughts
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Step 2: Downsize
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Step 3: Prioritize
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Step 4: Start Writing
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Step 5: Take a Break
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Writing the One-Page Proposal
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Title: Headline the Story
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Subtitle: Build on the Title
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Target: State Your Goal
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Secondary Targets: Clarify Your Goal
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Rationale: Who, What, Where, Why, and How
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Financial: Spell Out the Numbers
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Status: Where the Deal Stands Now
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Action: If You Don't Ask for Something, It's Not a Proposal
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Date It and Sign It
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Ready to Write?
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Improving, Reducing, and Compressing
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Length
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Style
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Wording
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Make It Universal
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A Great One-Page Proposal
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The Great Pyramid of Egypt: A One-Page Proposal
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The Khashoggi Proposal That Should Have Been
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Production Values
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Paper
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Typeface and Type Size
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General Appearance
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Presenting the One-Page Proposal
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Putting It into Play
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Telephone Protocol
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Know Your Proposal Inside and Out
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Proposing Within Your Own Organization
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Put Your Heart into It
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What If They Say No?
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My Goals for You
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The One-Page Proposal Support Network
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Appendix: Sample Proposals
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