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The One Page Business Plan by Jim Horan


"The One Page Business Plan is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls!" -- Tim Clauss, Co-Author of Chicken Soup for the Soul at Work

"The One Page Business Plan is an out and out winner. Period. It makes great sense to me as a so-called 'business thinker". But the acid test was applying it to a start-up I co-founded. We spent several days drafting our one pager -- and have been editing it ever since. It is a powerful, living document, the very nature of which has led us to important new insights. One Page Business Plan = the proverbial better mousetrap!" -- Tom Peters, Author, Thriving on Chaos and Co-Author of In Search of Excellence

"In his valuable, The One Page Business Plan Jim Horan not only removes the mystique from business plans, but also leads you by the hand through crafting the best plan possible: clear, focused, understandable and concise. I consider the book to be a significant contribution to business literature." -- Jay Conrad Levinson, Author, Guerrilla Marketing series of books

"Writing a business plan is something every business guru advises but few actually do. Jim Horan's book helps the reluctant change good intentions into a plan." --Paul and Sarah Edwards, The Self Employment Experts, Authors of Working from Home, Getting Business to Come to You and Secrets of Self Employment

We have updated our business plan thanks to Tamara Monosoff, author of Secrets of Millionaire Moms. She swears by the One Page Business Plan model designed by Jim Horan. --Polly Brewster, Assistant Editor, O, The Oprah Magazine

Product Description
The Fastest, Easiest Way to Write a Business Plan


  • The One Page Business PlanŽ
  • Uses of the One Page Business PlanŽ
  • The Power and Magic of Writing
  • Modeling the New Idea
  • Interview Exercise
  • Why a One Page Business PlanŽ Works
  • Building a Business Is a Journey

The Vision Statement

  • Brainstorm Exercise: Creating the Company You Want
  • Interview Exercise
  • Focus Exercise: Crafting Your Vision Statement
  • Examples of Vision Statements
  • Feedback Exercise
  • Summarize

The Mission Statement

  • Brainstorm Exercise: What's in it for the customer and you?
  • Interview Exercise
  • Focus Exercise: Crafting Your Mission Statement
  • Examples of Mission Statements
  • Feedback Exercise
  • Summarize

The Objectives

  • Brainstorm Exercise: What accomplishments would you like to celebrate?
  • Brainstorm Exercise: Where does success come from? What will it look like?
  • Focus Exercise: What targets will you aim for?
  • Focus Exercise: What does this business need to accomplish?
  • Focus Exercise: Crafting Meaningful Objectives
  • Examples of Objectives
  • Summarize

The Strategies

  • Brainstorm Exercise: Key Elements to Building Your Business
  • Decide Which Strategies Are Appropriate for Your Business
  • Research Exercise: Opportunities and Threats
  • Focus Exercise: Who are your customers? How will you promote and sell to them? Brainstorm Exercise: What's working in your company?
  • Focus Exercise: Critical Issues Examination
  • Focus Exercise: How do we get from here to there?
  • Focus Exercise: Crafting Meaningful Strategies
  • Examples of Strategies
  • Summarize

The Plans

  • Brainstorm Exercise: Business-Building Projects
  • Focus Exercise: Integrating Objectives, Strategies, and Plans
  • Focus Exercise: Crafting Meaningful Plans
  • Examples of Plans
  • Summarize

You Did It!

  • Polishing Checklist
  • Putting the Plan into Action
  • One Page Business PlanŽ Samples


“The greatest danger in times of turbulence is not turbulence; it is to act with yesterday’s logic”. — Peter Drucker

The shift from manual workers who do as they are being told — either by the task or by the boss — to knowledge workers who have to manage themselves ↓ profoundly challenges social structure

Managing Oneself is a REVOLUTION in human affairs.” … “It also requires an almost 180-degree change in the knowledge workers’ thoughts and actions from what most of us—even of the younger generation—still take for granted as the way to think and the way to act.” …

… “Managing Oneself is based on the very opposite realities: Workers are likely to outlive organizations (and therefore, employers can’t be depended on for designing your life), and the knowledge worker has mobility.” ← in a context




These pages are attention directing tools for navigating a world moving toward unimagined futures.

It’s up to you to figure out what to harvest and calendarize
working something out in time (1915, 1940, 1970 … 2040 … the outer limit of your concern)nobody is going to do it for you.

It may be a step forward to actively reject something (rather than just passively ignoring) and then figure out a coping plan for what you’ve rejected.

Your future is between your ears and our future is between our collective ears — it can’t be otherwise. A site exploration starting point



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