pyramid2dna

pyramid to dna

brainroads-toward-tomorrows mental patterns


Topic
Action
V Marketing Management: Analysis, planning, implementation, & control
by Philip Kotler
V Preface
* The current marketing environment
* The nature of this book—major features
> Marketing management
V Classification of exhibits
> Marketing strategies
> Marketing concepts and tools
> Marketing environment and trends
> Companies and industries
V Understanding marketing management
> Understanding the critical role of marketing in organizations and society
> Laying the groundwork through strategic planning
> Managing the marketing process and marketing planning
V Analyzing marketing opportunities
> Marketing information systems and marketing research
* Appendix: Marketing decision support systems
> Analyzing the marketing environment
* Appendix: Mapping a company’s marketing environment, marketing system, and marketing strategy
> Analyzing consumer markets and buyer behavior
* Appendix: Some alternative decision processes used by consumers to evaluate alternative brands
> Analyzing business markets and organizational buying behavior
> Analyzing competitors
V Researching and selecting target markets
> Measuring and forecasting market demands
* Appendix: Determinants of company market share
> Identifying market segments and selecting target markets
V Designing marketing strategies
> Marketing strategies for differentiating and positioning the marketing offer
> Developing, testing, and launching new products and services
> Managing products through their product life cycle
> Designing marketing strategies for market leaders, challengers, and followers, and nichers
> Designing strategies for the global marketplace
V Planning marketing programs
> Managing product lines, brands, and packaging
> Managing service businesses and ancillary services
> Designing pricing strategies and programs
> Selecting and managing marketing channels
> Managing retailing, wholesaling, and physical-distribution systems
> Designing communication and promotion-mix strategies
> Designing effective advertising programs
> Designing direct marketing, sales-promotion, and public-relations programs
> Managing the salesforce
V Organizing, implementing, and controlling marketing effort
> Organizing and implementing marketing programs
> Evaluating and controlling marketing performance
> Indexes


 

“The greatest danger in times of turbulence is not turbulence; it is to act with yesterday’s logic”. — Peter Drucker


The shift from manual workers who do as they are being told — either by the task or by the boss — to knowledge workers who have to manage themselves ↓ profoundly challenges social structure

Managing Oneself is a REVOLUTION in human affairs.” … “It also requires an almost 180-degree change in the knowledge workers’ thoughts and actions from what most of us—even of the younger generation—still take for granted as the way to think and the way to act.” …

… “Managing Oneself is based on the very opposite realities: Workers are likely to outlive organizations (and therefore, employers can’t be depended on for designing your life), and the knowledge worker has mobility.” ← in a context

 

line

 

These pages are attention directing tools for navigating a world moving toward unimagined futures.

It’s up to you to figure out what to harvest and calendarize
working something out in time (1915, 1940, 1970 … 2040 … the outer limit of your concern)nobody is going to do it for you.

It may be a step forward to actively reject something (rather than just passively ignoring) and then figure out a coping plan for what you’ve rejected.

Your future is between your ears and our future is between our collective ears — it can’t be otherwise. A site exploration starting point

 

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