pyramid to dna

brainroads-toward-tomorrows mental patterns

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V Guerrilla Marketing
> The Guerrilla approach to marketing
> Mini-media marketing
> Maxi-media marketing
> Non-media marketing
> Producing professional marketing
* Guide to further information
V Guerrilla Marketing Attack
> Preface
> One hundred weapons for the attack
> The personality of the successful guerrilla
> The seven-word winning credo
> From an art to a science
> Why launch an attack?
> Basic training for guerrillas
> A dozen tactics to consider
> Gaining effective media support
> Direct marketing, guerrilla style
> The most important person
> Thirty-three marketing myths
> Maintaining the attack—and the profits
> Information arsenal for guerrillas
V Guerrilla Marketing weapons
V 100 affordable marketing methods for maximizing profits from your small business
* The more weapons you use, the more profits you earn
> The weapons
> A strategy for using the weapons
V Guerrilla Marketing Excellence
* The fifty golden rules for small business success
* Preface: how guerrillas profit from golden rules
> Golden rules to guide your thinking
> Golden rules to guide your effectiveness
> Golden rules to guide your marketing materials
> Golden rules to guide your actions
* Elilog: breaking golden rules
V Guerrilla Selling
* Your briefing
> A revolutionary selling system
> Guerrilla prospecting