pyramid2dna

from-analysis-to-perception

From analysis to perception pyramid to dna

 

 

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brainroads-toward-tomorrows mental patterns

Four definitions of marketing*


  1. Selling  
  2. A step beyond selling  
  3. True marketing  
  4. Innovative marketing  

Selling

Systematic and purposeful organization of all the work that has to be done to:
  • sell a a product,
  • deliver it to the customer, and
  • get paid for it.


A step beyond selling

Systematic, planned, and organized effort needed  to:
  • find, develop, and service the markets for the company's products and
  • identify & specify the products needed for the company's markets.


True marketing

"Marketing" that looks upon the entire business
from the point of view
of the ultimate purpose and justification

(Which is the customer or rather customers,
since every business and every product
has at least two, and usually many more,
quite different kinds of customers to satisfy).

This means, above all,
that one does not try to look at
the customer for "our product."

As long as one thinks of "our product,"
one is still thinking in terms of selling
rather than in terms of marketing.

What matters is the customer's
behavior, values, expectations.

And under this aspect,
one's own business,
let alone one's own product and
no company is assumed to have
the slightest importance
to the customer or
indeed to be even noticed by him.

It is axiomatic that the customer
is only interested in
the satisfaction he seeks and
in his needs and expectations.

The customer's question is always,
"What will this product or this business do for me tomorrow?"


Innovative marketing

Marketing as an innovative force in itself.

The truly new
does not, as a rule,
satisfy demands
that already exist.

The truly new
creates new expectations,
sets new standards,
make possible new satisfactions.

"Innovative marketing" therefore creates markets.



These are not absolutes. These concepts can be applied over and over at different periods in time


* This material came from Peter Drucker, but I can't remember where I  got it.

 

 

#tgd

“The greatest danger

in times of turbulence

is not turbulence;

it is to act

with yesterday’s logic”.

— Peter Drucker

 

 

The shift from manual workers
who do as they are being told —
either by the task or by the boss —

TO knowledge workers

who have to

manage themselves ↓

profoundly challenges social structure …

 

 

“Managing Oneself (PDF) is a REVOLUTION in human affairs.” …



“It also requires an almost 180-degree change in the knowledge workers’ thoughts and actions from what most of us—even of the younger generation—still take for granted as the way to think and the way to act.” …



… “Managing Oneself is based on the very opposite realities:


Workers are likely to outlive organizations
(and therefore, employers can’t be depended on for designing your life),

and the knowledge worker has mobility.” ← in a context

 

 

“More than anything else,

the individual
has to take more responsibility
for himself or herself,
rather than depend on the company.”
continue ↓

 

“Making a living is no longer enough
‘Work’ has to make a life .” continue

… finding and selecting the pieces of the puzzle

 

The Second Curve

 

line

 

These pages are attention directing tools

for navigating changing worldS — worldS relentlessly

moving toward unimagined futures.

 

evidence-wall-and-time-line-pict-600

What’s the next effective action on the road ahead

 

stages-simple-horizons-pict-t

 

It’s up to you to figure out what to harvest and calendarize
— working something out in time (1915, 1940, 1970 … 2040 … the outer limit of your concern) — nobody is going to do it for you.

It may be a step forward to actively reject something (rather than just passively ignoring) and then working out a plan for coping with what you’ve rejected.

Your future is between your ears and our future is between our collective ears — it can’t be otherwise.

A site exploration: The memo THEY don't want you to see

 

Google

To create a rlaexp.com site search, go to Google’s site ↓

Type the following in their search box ↓

your search text site:rlaexp.com

intelligence-instructions

 

What needs doing?

 

contact

 



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#rlaexp.com = rla + exp = real life adventures + exploration or explored

exploration leads to explored

Examples ↑ can be found through web searches, Wikipedia,
Pinterest and the daily news

Knowledge Worker tools on Pinterest

 

Some ecological and time awareness ↓ → Ken Burns films

 

tln_components2
Larger view thinking canvas

 

The Über Mentor

The Drucker Lectures:
Essential Lessons on
Management, Society, and Economy

A Year with Peter Drucker:
52 Weeks of Coaching
for Leadership Effectiveness

 

tln-radar-annotated2-pict-trans-600
Larger view thinking canvas

 

#mlp ↓ #z99

My launching pad

(fully responsible officer,
knowledge-worker, professional contributor
and executive)

Discontinued Operations

Worldview