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Notes
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The society of organizations
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An organization is …
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A human group composed of specialists
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Working together on a common task
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The function of organizations
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To make knowledge productive
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The more specialized knowledges are, the more effective they will be
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Have to be put together with the work of other specialist to become results
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Knowledges by themselves are sterile
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Specialist are effective only as specialists—and knowledge workers have to be effective
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The most highly effective knowledge workers do not want to be anything but narrow specialists
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Specialist need exposure to the universe of knowledge
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But they need to work as specialists
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and to concentrate on being specialist
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And for this to produce results, an organization is needed
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Organization as a distinct species
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All one species …
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Armies
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Churches
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Universities
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Hospitals
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Businesses
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Labor unions
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They are the man-made environment, the “social ecology” of post-capitalist society
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Management is a generic function pertaining to all organizations
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The characteristics of organizations
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Organizations are special-purpose institutions
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They are effective because they concentrate on one task
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In an organization, diversification means splintering
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It destroys performance capacity
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Organization is a tool
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The more specialized its given task, the greater its performance capacity
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Its mission must be crystal clear
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Because the organization is composed of specialists
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Each with his or her own narrow knowledge area
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Otherwise its member become confused
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They will follow their specialty
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Rather than applying it to the common task
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They will each define “results” in terms of that specialty
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imposing their own values on the organization
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Only a clear, focused, and common mission can hold the organization together and enable it to produce results
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The prototype of the modern organization is the symphony orchestra
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Many high-grade specialists
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By themselves they don’t make music. Only the orchestra can do that
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Perform because they have the same score
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Results exist only on the outside
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Organizations exist to produce results on the outside
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Discussion of “profit centers” vs. “cost-centers”
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Results in an organization are always pretty far away from what each member contributes
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Results need to be defined clearly and unambiguously
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and, if at all possible, measurably
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Organizations need to appraise and judge itself and its performance against clear, known, impersonal objectives and goals
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“Voluntary” membership and the ability to leave an organizations
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Organizations are always in competition for its essential resource qualified, knowledgeable, dedicated people
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Need to market membership
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Have to attract people
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Have to hold people
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Have to recognize and reward people
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Have to motivate people
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Have to serve and satisfy people
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Has to be an organization of equals, of “colleagues,” of “associates”
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The position of each is determined by its contribution to the common task
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rather than by any inherent superiority or inferiority
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Must be organized as a team of “associates”
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They are always managed
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Have “leaders”
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May be perfunctory and intermittent
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Or may be a full-time and demanding job for a fairly large group of people
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Have to be people who make decisions
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or nothing will get done
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Have to be people who are accountable for the organization’s
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mission
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spirit
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performance
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results
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Must be a “conductor” who controls the “score”
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There have to be people who
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focus the organization on its mission
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set the strategy to carry it out
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define what the results are
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This management has to have considerable authority
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Yet its job in the knowledge organization is not to command; it is to direct
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To be able to perform, an organization must be autonomous
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Cannot be used to carry out “government policy”
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Organization as a destabilizer
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The organization of the post-capitalist society of organizations is a destabilizer
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Its function is to put knowledge to work
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on tools, processes, and products
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on knowledge itself
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It must be organized for constant change
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It must be organized for innovation
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It must be organized for systematic abandonment of …
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the established
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the customary
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the familiar
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the comfortable
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products, services, and processes
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human and social relationships
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skills
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organizations themselves
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Knowledge changes fast
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Today’s certainties will be tomorrow’s absurdities
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Skills change slowly and infrequently
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Changes that most profoundly affect a knowledge do not, as a rule, come out of its own area
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Social innovation is as important as new science or new technology in creating new knowledges and in making old ones obsolete
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Purposeful innovation has itself become an organized discipline
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Which is both teachable and learnable
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Every organization has to build into its very structure the management of change
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Organized abandonment
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It has to build in organized abandonment of everything it does.
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Increasingly, organizations will have to plan abandonment rather than try to prolong the life of a successful policy: practice, or product—something which so far only a few large Japanese companies have faced up to.
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(On this, see Chapter 24, “The New Japanese Business Strategies,” in Managing for the Future (1992).
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The ability to create the new (three systematic practices)
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Continuing improvement of everything it does (Kaizen)
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What every artist does
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Aim is to improve each product or service so that it becomes a truly different product or service in two or three year’s time
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Learn to exploit
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Develop new applications from its own successes
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Learn how to innovate
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Learn that innovation can should be organized as a systematic process
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Then we come back to abandonment and we start all over again
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Post-capitalist society has to be decentralized
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Its organizations must be able to make fast decisions
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Based on closeness …
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to performance
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to the market
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to technology
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to the changes in society, environment, and demographics
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all of which and utilized as opportunities for innovation
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Organizations in the post-capitalist society thus constantly upset, disorganize, and destabilize the community
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The “culture” of the organization must transcend community
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The nature of the tasks that determines the culture of an organization
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If the organization’s culture clashes
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with the values of the community
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the organization’s culture will prevail
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or else the organization will not make its social contribution
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“Knowledge knows no boundaries”
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Of necessity every knowledge organization is of necessity non-national, non-community
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Even if totally embedded in the local community
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The employee society
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Another way to describe the phenomenon of the society of organizations
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Employees who work in subordinate and menial occupations
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Service workers
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The wage earner, the “worker” of yesterday
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Knowledge workers
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1/3 of the work force
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They own the “means of production”
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Cannot, in effect, be supervised
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Cannot be told what to do, how to do it, how fast to do it and so on
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Unless they know more than anybody else in the organization they are to all intents and purposes useless
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They hold a crucial card in their mobility
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Organizations and knowledge workers are interdependent
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“Loyalty” will have to be earned by proving to knowledge employees that the organization which presently employs them can offer them exceptional opportunities to be effective
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Capital now serves the employee
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